Data & Communication Privacy Policy

Effective Date: June 19, 2025

At Data Equilibrium, we are committed to protecting your privacy and personal data. This Data & Communication Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us. Please read this policy carefully to understand our practices regarding your data.

1. Information We Collect

We may collect various types of information from and about users of our services, including:

Personal Identifiable Information (PII): Such as your name, email address, postal address, phone number, date of birth, and payment information (e.g., credit card details).
Demographic Information: Such as your age, gender, interests, and preferences.
Usage Data: Information about how you access and use our website and services, including IP addresses, browser type, operating system, referring URLs, pages viewed, time spent on pages, and clickstream data.
Device Information: Information about the device you use to access our services, including hardware model, operating system and version, unique device identifiers, and mobile network information.
Communication Data: Records of your communications with us, including emails, chat transcripts, and customer service interactions.
Location Information: If you enable location services on your device, we may collect precise or approximate location data.
Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies (see Section 5 below).

2. How We Collect Information

We collect information in several ways:

Directly from You: When you register for an account, fill out forms, make a purchase, subscribe to newsletters, participate in surveys, contact customer support, or otherwise communicate with us.
Automatically: As you navigate through our website or use our services, we may use automated data collection technologies (like cookies) to gather certain information.
From Third Parties: We may receive information about you from third-party partners, service providers, or publicly available sources.

3. How We Use Your Information

We use the information we collect for various purposes, including:

To provide, operate, and maintain our services.
To process transactions and fulfill your orders.
To manage your account and provide customer support.
To send you transactional communications (e.g., order confirmations, security alerts).
To send you marketing and promotional communications, where you have consented.
To personalize your experience and deliver content and product offerings relevant to your interests.
To improve our website, products, and services.
To monitor and analyze trends, usage, and activities in connection with our services.
To detect, prevent, and address technical issues or fraudulent activities.
To comply with legal obligations and enforce our terms and conditions.

4. How We Share Your Information

We may share your information with third parties in the following circumstances:

With Service Providers: We may share your information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer support.
For Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
With Your Consent: We may disclose your personal information for any purpose with your explicit consent.
For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
To Protect Our Rights: To enforce our terms of service, protect our rights, privacy, safety, or property, and that of our affiliates, you, or others.
Aggregated or Anonymized Data: We may share aggregated or de-identified information that cannot reasonably be used to identify you.

5. Cookies and Tracking Technologies

We and our service providers use cookies and similar tracking technologies to track the activity on our services and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. Examples of technologies we use include:

Cookies (Browser Cookies): A small file placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our services.
Web Beacons (Pixel Tags): Small electronic files (also known as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (e.g., recording the popularity of a certain section and verifying system and server integrity).

Purpose of Cookies:

Necessary Cookies: Essential for the website to function properly.
Performance Cookies: Collect information about how you use our website (e.g., pages you visit).
Functionality Cookies: Remember your choices and preferences to provide a more personalized experience.
Targeting/Advertising Cookies: Used to deliver advertisements relevant to you and your interests.

6. Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. These measures include our secure servers, automated, active firewall, and access controlss. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

8. Your Data Protection Rights

Depending on your location and applicable laws (e.g., GDPR, CCPA), you may have the following rights regarding your personal data:

Right to Access: The right to request copies of your personal data.
Right to Rectification: The right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
Right to Erasure: The right to request that we erase your personal data, under certain conditions.
Right to Restrict Processing: The right to request that we restrict the processing of your personal data, under certain conditions.
Right to Object to Processing: The right to object to our processing of your personal data, under certain conditions.
Right to Data Portability: The right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
Right to Withdraw Consent: If we are processing your personal data based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the information provided in Section 10.

9. Third-Party Links

Our services may contain links to websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Changes to This Privacy Policy

We may update our Data & Communication Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We will also notify you via email and/or a prominent notice on our service, prior to the change becoming effective. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

11. Contact Us

If you have any questions about this Data & Communication Privacy Policy, please contact us:

By Email: support@dataeq.net
By Phone: 877-787-0050
By Mail: 4800 E345 St, Willoughy, OH 44094
By Visiting this page on our website: https://dataeq.net